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About Arrow Consulting Group

What We Do

Size Medium Wp Image 213 AlignrightAt Arrow Consulting, it’s not just about delivering extraordinary project management—we partner with our clients to co-create transformative solutions tailored for long-term success.

Under the guidance of our experienced industry-specific experts and business strategists, we provide individuals and organizations with innovative strategies, lead organizational change, and build a culture that supports an efficient, compliant, and excellent team. Whether you are looking to launch a new business or expand an existing one, Arrow Consulting can simplify the path to success. Call 732.607.4001 to learn more.

Areas of Focus

Mental Health

This is a growing area of the behavioral health industry with nearly 1 in 4 U.S. adults aged 18-44 receiving some form of mental health treatment in 2021, according to the CDC.

Addiction & Recovery

Demand for addiction treatment has been consistent in the U.S. for decades. However, the COVID-19 pandemic saw a significant increase in the demand for services and created a need for new or expanded services.

Our Core Values


Work smarter isn’t just a saying; it’s a promise. We honor our commitments to clients, to each other, and to the company. We take ownership of our work and hold ourselves accountable for the best results.


We believe in building strong relationships with our clients, partners, employees, and community. The growth and success of our business are rooted in the long-term relationships and deep client loyalty we have established over the years.


We recognize that success begins with strategy. We work together, both as a company and with our clients, to share knowledge, foster innovation, solve problems, and deliver quality results in an efficient manner.


We behave with the highest degree of professionalism and integrity, cultivate intuition, and share perspectives with curiosity and vulnerability.

Why Arrow Consulting?

Arrow Consulting has completed projects in 47 out of 50 states allowing us to serve almost anyone, regardless of geographical location. Our team of experienced industry-specific experts and business strategists is fully prepared to help you establish and maintain a successful behavioral health organization. With our proven track record—as seen in our testimonials—and our decades of combined experience, we can help your behavioral health organization flourish and thrive.

Success begins with strategy; Arrow Consulting partners with individuals and organizations to establish thriving, financially-viable treatment centers nationwide. Whether you’re just getting started or are a seasoned behavioral health professional, our team of experienced strategists can help launch, promote, optimize, or develop your behavioral health organization. With a proven process for everything from location scouting to licensing, Arrow Consulting can help you set the foundation for profit and impact.

To learn more about Arrow Consulting, call 732.607.4001 today and speak to a representative or reach out online.

Meet The Team

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Brad Greenstein

Brad has over 25 years of experience in the behavioral health industry, focusing on leadership, operations, licensing/accreditation, reimbursement strategies, and business development. He has extensive experience with startup organizations, multi-state systems, and program development/new business line expansions.

Brad is the President and CEO of Arrow Consulting and oversees a team of consultants and support staff to ensure each project’s success. Brad generally works with each client on initial strategic planning, geographic and program feasibility analyses, financial modeling, and project oversight. He is also active in assisting new investors and owners on how to best manage their business and put it in the best position to succeed.

Prior to Arrow Consulting, Brad was a partner at Square Medical Group in Massachusetts and previously served as the New England Regional CEO for Recovery Centers of America (RCA). He was a part of the original management team tasked with creating the overall business plan for RCA and securing over $300M in private equity funding through Deerfield Management in New York, NY. His responsibilities included all operational and business matters throughout New England, including opening the RCA Westminster and RCA Danvers facilities.

Prior to RCA, Brad served as Senior Vice President of Business Development for Spectrum Health Systems, a comprehensive behavioral healthcare system with operations in eight states, $82M in annual revenue, and 1,100 employees.

Brad has also served as the Chief Executive Officer of Las Vegas Recovery Center (over ten years) and was involved with the initial startup team which developed the nationally recognized substance abuse treatment agency.

When he is not working, Brad loves playing jazz guitar and piano and spending time with his wife, children, and dog Max.

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Rick Garlipp, MA, MBA, CPHQ

Rick has been a member of Arrow Consulting Group since July 2022. He brings 15 years of behavioral health experience in direct care and administrative roles, working with children and adults in mental health and substance use treatment settings. His role as Vice President of Operations involves day-to-day management of all projects, supervision of consulting staff, and maintaining strong relationships among key stakeholders. When he’s not working, Rick spends time with his wife, two kids, and his pitbull, Juno. Rick is involved with the American College of Healthcare Executives NJ chapter and in his local community, where he serves on the Board of Education and the Board of Trustees for Monmouth Family Health Center in Long Branch.

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Lewis Schneck

Lewis Schneck is the dynamic Director of Client Relations at Arrow Consulting. Lewis is a true asset to the organization, known for his boundless energy, passion, and commitment to delivering exceptional client experiences. Lewis has a wealth of knowledge and expertise that he uses to connect with clients and help them navigate the complexities of the behavioral health field. He is known for his compassionate approach, listening to clients’ needs, and working tirelessly to find solutions. When Lewis is not busy at work, he can be found spending time with his family. He is a proud husband and father who loves nothing more than creating memories with his loved ones. In short, Lewis Schneck is a family man, a true professional, and a natural leader who brings a unique combination of passion, energy, and expertise to his role as Director of Client Relations at Arrow Consulting.

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Alyssa Waiolama

Alyssa brings to Arrow Consulting 10+ years of experience managing sober living homes in Honolulu, Hawaii. She understands the importance of providing quality, accessible mental health services to those in need and is especially passionate about helping people with substance use disorders. Alyssa has a wide variety of skills that include managerial and supervisory experience. She provides general support to the entire Arrow Consulting team and assists clients throughout the recruiting process. Alyssa calls Hawaii her home but currently resides in Dover, Delaware.

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Debbi Rooklin, LMHC, LPMHC

Debbi has decades of clinical experience in the fields of substance use disorders and mental health. She has provided compassionate care to countless individuals struggling with addiction and mental illness throughout her career. In addition to her clinical work, Debbi gained extensive operations and start-up experience, having helped to launch several successful addiction treatment centers and mental health clinics. Debbi has also served as a manager in various roles throughout her career. She has led teams of healthcare professionals, providing guidance and support to ensure that high-quality care is always delivered to patients. She has a deep understanding of the business side of healthcare, as well as the importance of patient-centered care. Outside of work, Debbi is an avid gardener. She also loves to read and can often be found with her nose buried in a book. On sunny days, she enjoys nothing more than taking a trip to the beach to soak up some sun and enjoy the ocean breeze. Debbi is truly passionate about her work, and her commitment to helping others is evident in everything she does.

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Michelle Hennessey, MS, LPC

Michelle has over ten years of experience in the healthcare and hospital industry. Throughout her career, she has demonstrated her ability to be resourceful and solutions-driven, specializing in performance excellence, organizational development, and project development. As a Senior Consultant, Michelle is responsible for providing overall advisory management in performance improvement and optimization of the overall quality and compliance for key stakeholders and clients. Michelle is also a Licensed Professional Counselor (LPC) in Pennsylvania and has a deep passion for advancing patient care, improving employee engagement, and inspiring others to be the best version of themselves. Outside of work, Michelle enjoys spending time with her family and friends, creating new recipes in the kitchen, and exploring new travel destinations.

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Heath Marso

Heath comes to Arrow Consulting with a diverse corporate and behavioral health background. Having started his career at PepsiCo, he held multiple roles, ranging from sales to supply chain management, which have given him an in-depth understanding of large-scale KPIs and the ability to assemble historical data and build dashboards to present new models for sales and delivery go-to-market initiatives. During his time at PepsiCo, Heath was responsible for delivering against yearly and quarterly sales and delivery targets, which helped him develop a strong sense of efficiency and attention to detail. He led a team of regional analysts, conducting weekly reviews to provide performance feedback.

Transitioning from the corporate space, Heath moved to the behavioral health field in 2019 to assist in opening a substance abuse outpatient facility in Dallas, Texas. In the start-up, he played a role in developing the admissions and intake process, standardizing process and procedure, overseeing the drug testing process, and helping train employees on the EHR. Additionally, he was involved with preparing the facility for Joint Commission accreditation, serving as a facility point of contact, and being on-site for the initial survey. Heath’s experience in the behavioral health space continued to grow as he progressed to the role of Director of Operations. In this position, he oversaw facility compliance policy and procedures, helping to maintain a safe and secure environment while meeting standards for the State of Texas and the Joint Commission. Additionally, he assisted with hiring and onboarding new staff organization-wide, as well as maintaining employee files and annual employee training. Heath successfully bridges his corporate background with his experience in the behavioral health space to help Arrow Consulting extend its reach.